Professor of Business Administration
Stockholm University School of Business
Tel: +46 8 16 30 63
Author, Chinese Business Negotiating Style (Thousand Oaks: Sage)
Author (ed.), Att göra affärer i dagens Kina (Stockholm: SNS)
Co-Editor: International Journal of Cross Cultural Management (IJCCM)
Book Review Editor, International Business Review (IBR)
Art Coordinator, Management and Organization Review (MOR)

Tony Fang (PhD, 1999, Industrial Marketing, Linköping University, Sweden) is Professor of Business Administration at Stockholm University School of Business. He is also Visiting Professor at Asia Research Centre, Copenhagen Business School. Tony Fang holds his PhD in Industrial Marketing from Linköping University, Sweden. Tony Fang has also been Visiting Scholar in the Political Science Department, Massachusetts Institute of Technology (MIT, host professor Lucian W. Pye).

Tony Fang is an internationally respected researcher in cross-cultural management and Chinese business studies. His research papers such as “Yin Yang: A New Perspective on Culture” (2012), “From Onion to Ocean” (2005-2006), and “A Critique of Hofstede’s Fifth National Culture Dimension” (2003) are well received within research community. Tony Fang is also the author of the books Chinese Business Negotiating Style (Thousand Oaks: Sage) and Att göra affärer i dagens Kina (“Doing Business in Today’s China”, Stockholm: SNS). More publications can be found at

Professor Tony Fang is currently leading an international research team in its start-up phase to conduct a global project “Yin Yang: A New Perspective on Culture”. The purpose of the project is to adopt a holistic, dynamic, and dialectical (Yin Yang) paradigm to study the dynamics of culture and management behaviour in the age of globalization. The first international conference from the project took place at Stockholm University School of Business during June 7-11, 2012 (–Organisation/YIN-YANG-A-new-perspective-on-culture/).

Prior to becoming an academic, Tony Fang worked as Shipbuilding Technical Superintendent and Ship Investment Manager for Chinese (1987-1991) and Scandinavian (1993-1995) shipping companies. He also worked as a seaman (chief engineer assistant) working onboard large multipurpose cargo container vessel trading from China to Europe and vice versa.



Fang (2005, book). Att göra affärer i dagens Kina [Doing business in today's China]. Stockholm: SNS Förlag. (In Swedish)

Fang (1999, book): Chinese Business Negotiating Style (Thousand Oaks: Sage Publications)



Culture as a Driving Force for Interfirm Adaptation

Why did the Telia–Telenor merger fail

Fang, T. (2008). 中国人看北欧文化和北欧人 Nordic culture and Nordic people – A Chinese perspective. In Merete Lie, Ragnhild Lund & Gard Hopsdal Hansen (Eds.), Making it in China: 71-89. Kristiansand: The Norwegian Academic Press (Høyskoleforlaget As).

Fang, T. (2005, Book chapter). Chinese business style: A regional approach. In A. Macbean & D. Brown (Eds.), Challenges for China’s Development: An Enterprise Perspective: 156-172. London: Routledge.

Fang (2012-10-25), ”China in Africa: A call for cross-cultural analysis at organizational level”

Tony Fang (2012-09-03) gives interview in BBC World Service on Chinese investment in Sweden and Europe

Fang (2004, conference paper) National culture in change, the 4th Asia Academy of Management, Fudan University, Shanghai, December 16-18, 2004

Fang (2012), ”Yin Yang is relevant to modern business” (A reader-friendly text written for international managers and cross-cultural consultants)

Fang (2004, video interview): Tony Fang talked about paradox, Yin Yang, Chinese business negotitating style, the theory building and practice in intercultural communication and cross-cultural management in the age of globalization at University of Jyväskylä (Finland) on September 3, 2004.

Fang (2012, telephone interview): 2012-04-23 Tony Fang interviewed by China Radio International (CRI) on Chinese Premier Wen Jiabao’s current official visit to Sweden

Fang (2012), Call for Artwork (Management and Organization Review – MOR)

Fang, Gunterberg, & Larsson (2010). Sourcing in an increasingly expensive China: Four Swedish cases

Bird & Fang (2010). Editorial: Cross cultural management in the age of globalization

Fang (2010). Asian management research needs   self-confidence: Reflection on Hofstede (2007) and beyond

Fang, Zhao, & Worm (2008). Editorial: The chaning Chinese culture and business behavior

Tung, Worm, & Fang (2008). Sino-Western business negotiations revisited—30 years after China’s open door policy

Fang, Worm, & Tung (2008). Changing success and failure factors in business negotiations with the PRC

Faure & Fang (2008). Changing Chinese values: Keeping up with paradoxes

Fang (2005-2006). From ”onion” to ”ocean”: Paradox and change in national cultures

Fang (2006). Negotiation: The Chinese style

Fletcher & Fang (2006). Assessing the impact of culture on relationship creation and network formation in emerging Asian markets

Fang, Fridh, & Schultzberg (2004). Why did the Telia-Telenor merger fail?

Ghauri & Fang (2001). Negotiating with the Chinese: A socio-cultural analysis

Fang (2003). A critique of Hofstede’s fifth national culture dimension

Fang (2007, book review). China CEO: Voices of experience from 20 international business leaders (by Juan Antonio Fernandez & Laurie Underwood, John Wiley & Sons (Asia) Pte Ltd, 2006, 301 pp.), International Business Review, 16(3): 396-403.

Fang (2001). Culture as a driving force for interfirm adaptation: A Chinese case

Fang (2009, book review). Understanding and profiting from intellectual property: A guide for practitioners and analysts (Deli Yang, Palgrave Macmillan, London, 2008, 309 pp.), International Business Review, 18(1): 108-109.

Fang (2008, book review). The future of Chinese capitalism: Choices and chances (by Gordon Redding & Michael A. Witt, Oxford University Press, Oxford, 2007, 265 pp.), International Business Review, 17(2): 212-215.

Fang (2006, book review). Coopetition in international business (by Yadong Luo, Copenhagen Business School Press, 2005, 211 pp.), International Business Review, 15(4): 436-438.

Fang (2004, book review). China at the crossroads (by Peter Nolan, Cambridge, U.K.: Polity Press, 2004. x, 209 pp.), The Copenhagen Journal of Asian Studies, Issue 9 (November): 105-111.

Fang (2003, book review). The art of Chinese management: Theory, evidence, and applications (by Kai-Alexander Schlevogt, Oxford: Oxford University Press, 2002. xiii, 398 pp.), Asia Pacific Business Review, 10(1): 112-114.

Fang & Kriz (2000). Cross-Cultural Challenges to the IMP Paradigm: Evidence From Chinese Markets

Fang (2011, book review). Two books: Globalization of Chinese enterprises (by Ilan Alon and John R. McIntyre, eds.), and Chinese Multinationals (by Jean-Paul Larçon, ed.), International Business Review, 20(1), 113-115.

Fang (2003, book review). Inside Chinese business: A guide for managers worldwide (by Ming-Jer Chen, Harvard Business School Press, 2001, 234 pp., ISBN 1-57851-232-8), International Business Review, 12(1): 128-130.

Fang (2001, book review). Guanxi and business (by Yadong Luo, World Scientific Publishing Co. Pte. Ltd, 2000, xiii, 342 pp.), Journal of Asian Business, 17(1): 119-

Fang (2012-10-25), ”China in Africa: A call for cross-cultural analysis at organizational level”

Tony Fang (2012-09-21) lectured on culture in globalization at the department of communication, Gothenburg University/Chalmers

Tony Fang (2012-09-17) interviewed by Dagens Industri on Japan-China conflict concerning Diaoyu/Senkaku Island

Tony Fang (2012-09-03) gives interview in BBC World Service on Chinese investment in Sweden and Europe

”Kindergarten democracy” – Tony Fang in CNN debate with Richard Quest, Stockholm University School of Buisness 2012-05-11

Speech by Tomohito Shinoda (2012-08-30, 15:00-16:30): ”U.S.-Japan Alliance and China” 美日联盟与中国 China Symposium, 2012-08-30, Stockholm University School of Business

Tony Fang (2004-09-03): Tony Fang’s video interview on paradox, Yin Yang, Chinese negotiating style, and theory building in cross-cultural management in the age of globalization